The first official music video to mark the big return of Lana Del Rey is finally out! ‘LOVE’, directed by Rich Lee, is a surreal vintage space love story that ultimately speaks for itself.
Lana’s videos are often simple, yet very aesthetically pleasing – and ‘LOVE’ is no exception. The video shows Lana, in black and white, singing dreamily as she wears a white dress and flowers in her hair. This is intertwined – in colour – with the vintage space love story, featuring beautiful landscape imagery of outer space.
The video, and Lana herself, are presented with a classy elegance but manage to take you on a journey that makes you feel like you’ve seen the world. Lana sings delicately and full of passion, treating us to some full smiles. After all, Lana said this album is one for her fans. Watch it below!
During the morning of the video premiere, Lana was live on Instagram to announce the release and share some thoughts with her fans: “I have lots of cool things to keep on telling you over the month and some cool events coming up too so look out for that.”; “My favorite part of the video… we have all of our friends in the video (…) I just love everything Rich did, which making the space scenes look so real but so surreal at the same time.” And about the aesthetic of the upcoming album she said: “I would say retro-sensibility with a futuristic flair.”
‘LOVE’ is the first track to be taken from her forthcoming album, which is due out later this year. The album is a body of work created by Lana and her longtime producer and collaborator Rick Nowels. Producers Benny Blanco and Emile Haynie also participated on ‘LOVE’. The album is also set to include some exciting guest featured artists – full details to be shared at a later date. Of the announcement, Lana said: “I made my first 4 albums for me, but this one is for my fans and about where I hope we are all headed”.